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Organising Knowledge

Methods and Case Studies

Organising Knowledge
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US$ 140.00
The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.
Palgrave Macmillan; November 2003
249 pages; ISBN 9780230523111
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