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Organising Knowledge
Methods and Case Studies
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The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.
Palgrave Macmillan; November 2003
249 pages; ISBN 9780230523111
Read online, or download in secure PDF format
249 pages; ISBN 9780230523111
Read online, or download in secure PDF format
Subject categories
- Academic > Economics > Industries. Land use. Labor > Large industry. Factory system. Big business > Cooperation. Cooperative societies
- Academic > Economics > Industries. Land use. Labor > Management. Industrial management
- Academic > Economics > Industries. Land use. Labor > Industry
- Academic > Philosophy > Philosophical logic > Speculative philosophy > General philosophical works
- Academic > Philosophy > Philosophical logic > Speculative philosophy > Epistemology. Theory of knowledge
- Academic > Philosophy > Speculative philosophy
- Business > Knowledge Management
- Business > Information Management
- Business > Organizational Behavior
ISBNs
0230523110
9780230523111
9781403916617