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Crisis Management in the Tourism Industry
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The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and international crises have huge negative economic consequences. Crisis Management in the Tourism Industry aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction in order for the businesses involved to be more prepared for such events and how to handle their business in times of crises.
Using international up to date case studies this text discusses:
* The influential effect of the mass media
* How crises effect the purchase decision process
* Destination branding/image and its manipulation
* Preventative crises management and strategies less
Taylor and Francis; January 2013
288 pages; ISBN 9781136413193
Read online, or download in EPUB or secure PDF format
288 pages; ISBN 9781136413193
Read online, or download in EPUB or secure PDF format
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0080454801
9780080454801
9780750659765
9781136413193
9781136413209