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Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:
* Trends and issues in destination and venue marketing
* Strategic marketing planning, ROI and strategy evaluation
* Destination and venue selling strategies
* Future challenges, opportunities and supply-side developments
* Trends and issues in destination and venue marketing
* Strategic marketing planning, ROI and strategy evaluation
* Destination and venue selling strategies
* Future challenges, opportunities and supply-side developments
Taylor and Francis; May 2012
296 pages; ISBN 9781136380365
Read online, or download in EPUB or secure PDF format
296 pages; ISBN 9781136380365
Read online, or download in EPUB or secure PDF format
Subject categories
- Academic > Hospitality Studies > Hospitality industry
- Academic > Hospitality Studies > Marketing
- Academic > Hospitality Studies > Hotel management
- Academic > Hospitality Studies > Restaurants
- Academic > Family and Consumer Sciences > Hospitality industry
- Business > Industries > Hospitality, Travel & Tourism
- Business > Management
- Business > Marketing
- Business > Public Relations
ISBNs
0080459064
9780080459066
9780750667005
9781136380365
9781136380372