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The Construction of Preference

The Construction of Preference
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US$ 44.00 (+ tax)
When asked to make a decision, people often don't really know what they want; they must construct their preferences 'on the spot'. This book describes the concept of preference construction, tracing the blossoming of this idea within psychology, economics, marketing, law, and environmental policy.
Cambridge University Press; September 2006
810 pages; ISBN 9780511242885
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