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Strategic Public Relations Management

Planning and Managing Effective Communication Programs

Strategic Public Relations Management
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US$ 74.95
This volume helps readers move from a tactical public relations approach to a strategic management style based on skillful use of research and planning techniques. Combining the key components of effective management and campaign design, the authors introduce students and practitioners to the tools needed for developing and presenting comprehensive, effective, and accountable plans.
Taylor and Francis; June 2006
428 pages; ISBN 9781135603632
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