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Cold Calling For Chickens

Cold Calling For Chickens by Bob Etherington
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“Cold calling” – making contact with strangers – is the biggest fear confronting businesspeople, especially those who work in sales and marketing. “Put me in front of a customer and I can persuade them to buy anything … just don’t ask me to cold call!!” Yet cold calling is unavoidable and something which has to be done (and not just in sales and marketing) if you are to sell and make people aware of your business. This book, based on a very successful course given to thousands of people, shows the art and science of making first contact with complete strangers. The secret is in the preparation and approach, rather than having the gift of the gab, that will enable even yellow-bellied chickens to make that call with confidence.
Cyan Books; October 2006
ISBN 9789814312080
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Title: Cold Calling For Chickens
Author: Bob Etherington
 
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How to network with big cheeses - Financial Times
Sun, 18 May 2014 18:14:26 -0700
How to network with big cheesesFinancial TimesBut Bob Etherington, a persuasion trainer and author of Cold Calling for ...