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The Animation Producer's Handbook
Animation is big business. Many of the top grossing movies of the past ten years are fully animated films. But there's more to animation than Shrek—there's also TV, video games, advertising, online, and a whole range of interactive products. Whatever the media, producers need to be familiar with the language and procedures of animation.
The Animation Producer's Handbook is an easy to read guide to the business and management processes of producing animation. The authors draw on their wide experience to demystify and describe the producer's role from a project's inception to its conclusion. Covering everything from the initial concept and ‘the pitch', to establishing a core team, developing the script and characters, and budgeting and scheduling, Milic & McConville take you step-by-step through the production cycle from pre- to post-production.
With an extensive glossary, details of funding bodies and tips on industry marketplaces, The Animation Producer's Handbook is an essential reference for budding animation producers everywhere.
'a must have book for all those involved in the animation process or who want to be.' - Jan Nagel, US Representative of AGOGO Corporation and president of Women in Animation International
'a lucid and detailed description of the business of producing animation from the initial pitch to screening strategies … It's going on our required reading list.' - Dr Michael Hill, Director of the Master of Animation, University of Technology Sydney
222 pages; ISBN 9781741157000
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