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The Tipping Point
How Little Things Can Make a Big Difference
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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Little, Brown and Company; November 2006
279 pages; ISBN 9780759574731
Read online, or download in EPUB
279 pages; ISBN 9780759574731
Read online, or download in EPUB
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0759574707
9780316316965
9780759574700
9780759574717
9780759574724
9780759574731