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A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area.
Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.
Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.
Taylor and Francis; November 2006
352 pages; ISBN 9781136403538
Read online, or download in EPUB or secure PDF format
352 pages; ISBN 9781136403538
Read online, or download in EPUB or secure PDF format
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ISBNs
0080468179
9780080468174
9780750668972
9781136403538
9781136403545