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Cultivating Picturacy

Visual Art and Verbal Interventions

Cultivating Picturacy by James A. W. Heffernan
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US$ 49.95
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Though English has no word for the visual counterpart to literacy, Heffernan argues that the capacity to interpret pictures must be cultivated and deserves a name: picturacy. Using examples such as the pre-historic cave paintings of Lascaux, film versions of Frankenstein, the provocative photographs of Sally Mann, and the abstract canvases of Gerhard Richter, the volume illustrates how learning to decode the language of pictures resembles the process of learning to read. While words typically frame and regulate our experience of art, the study also explains how pictures can contest the authority of the words we use to interpret art.
Baylor University Press; Read online
Title: Cultivating Picturacy
Author: James A. W. Heffernan
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