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The Focus Group Research Handbook

The Focus Group Research Handbook
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US$ 24.95
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The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement and then analyze focus group research. From designing research vendor questionnaires, to selecting an effective moderator, from analyzing results to turning those results into workplace gains, this book will provide you with all the tools and tips you'll need to simplify the focus group process.

McGraw-Hill Education; May 2000
290 pages; ISBN 9780071394536
Read online, or download in secure PDF format
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ISBNs
0071394532
9780071394536
9780658002489