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Attitudes, Personality and Behavior

Attitudes, Personality and Behavior by I Ajzen
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US$ 51.00
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This thoroughly revised and updated edition describes why and how beliefs, attitudes and personality traits influence human behaviour. Building on the strengths of the previous edition, it covers recent developments in existing theories and details new theoretical approaches to the attitude-behaviour relationships. These novel developments provide insight into the predictability ¿ and unpredictability ¿ of human behaviour.
McGraw-Hill Education; February 2007
191 pages; ISBN 9780335224005
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Title: Attitudes, Personality and Behavior
Author: I Ajzen
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