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AdValue

AdValue
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US$ 49.95
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Advalue is organised into four sections, according to where the advertising effect is to be seen:

* Company value effects
* Business performance effects
* Customer effects
* Brand effects

In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'.

The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.
Taylor and Francis; May 2012
256 pages; ISBN 9781136430909
Read online, or download in EPUB or secure PDF format
ISBNs
0080471870
9780080471877
9780750655019
9781136430862
9781136430909
9781136430916