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A New Brand World

Eight Principles for Achieving Brand Leadership in the Twenty-First Century

A New Brand World by Scott Bedbury
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"I don't think there is anyone in the world who knows more about brands than Scott Bedburythere is certainly no one who can tell his story and make his points with such insight and wit. A New Brand World gives you the inside story of Nike, Starbucks and other top brands with sharp commentary and analysis. This is a highly entertaining read, but one with many valuable lessons about how to build and manage strong brands. Inspiring and informative, it will make you a better marketer. It got the left side of my brain buzzing, the left side humming, and my brand mojo working! —Kevin Lane Miller, E.B. Osborn Professor of Marketing, Amos Tuck School of Business

"This is an 'anthology' of great branding stories that is as entertaining as it is informative." —Business Book Review

"[Bedbury is] perhaps the greatest brand maven of our time." —Tom Peters

Penguin Publishing Group; February 2003
ISBN 9781101200285
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Title: A New Brand World
Author: Scott Bedbury; Stephen Fenichell
 
Buy, download and read A New Brand World (eBook) by Scott Bedbury; Stephen Fenichell today!
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ISBNs
1429514388
9780142001905
9781101200285
9781429511933
9781429514385
9781429521734