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ITV Cultures

Independent Television Over Fifty Years

ITV Cultures by Catherine Johnson
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US$ 38.00
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Since breaking the BBC’s monopoly in 1955, ITV has been at the centre of the British television landscape. To coincide with the fiftieth anniversary of the first ITV broadcast, this accessible book offers a range of perspectives on the complex and multifaceted history of Britain’s first commercial broadcaster.
The book explores key tensions and conflicts which have influenced the ITV service. Chapters focus on particular institutions, including London Weekend Television and ITN, and programme forms, including Who Wants to be a Millionaire?, Upstairs Downstairs and Trisha. The contributors show that ITV has had to tread an uneasy line between public service and commercial imperatives, between a pluralistic regional structure and a national network, and between popular appeal and quality programming. A timeline of key events in the history of ITV is also included.

ITV Cultures provides a timely intervention in debates on broadcasting and cultural history for academics and researchers, and a lively introduction to the history of ITV for students and general readers.

McGraw-Hill Education; April 2007
228 pages; ISBN 9780335225941
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Title: ITV Cultures
Author: Catherine Johnson; Rob Turnock
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