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Pay Per Click Search Engine Marketing For Dummies

Pay Per Click Search Engine Marketing For Dummies by Peter Kent
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US$ 19.99
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Plan and launch your PPC campaign and keep track of itsprogress

If you want potential customers to form a traffic jam at yourWeb site, Pay Per Click just might do the trick. This book willhelp you decide! It tells you all about Google AdWords and Yahoo!Sponsored Search, targeting your customers, watching out for fraud,assessing the pros and cons of Pay Per Click, and making Pay PerClick work for you.

Discover how to

  • Use the right keywords to trigger your ads
  • Figure your breakeven point
  • Write ads that reach your customers
  • Calculate return on investment
  • Use geo targeting
  • Track your ad results
Wiley; March 2006
ISBN 9781118043929
Read online, or download in secure EPUB or secure PDF format
Title: Pay Per Click Search Engine Marketing For Dummies
Author: Peter Kent
 
Buy, download and read Pay Per Click Search Engine Marketing For Dummies (eBook) by Peter Kent today!
ISBNs
0471793124
9780471754947
9780471793120
9781118043929
9781118043936