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This e-book of Society and Business Review, composed of five papers, combines empirically grounded studies as well as more theoretically-oriented discussions, with the specific intent of addressing ethical stakes, managerial problems and profound contradictions involved with promoting child and teen consumption in Western societies. Each article sheds light on the complexities of marketing to children by successively exploring the contradictions within the individual, managerial, professional, corporate, and institutional levels. Together, they offer a comprehensive picture of the operational as well as the conceptual challenges practitioners and researchers face in the field of child and teen consumption.
Emerald Group Publishing Limited; February 2007
139 pages; ISBN 9781846633591
Read online, or download in secure PDF format
139 pages; ISBN 9781846633591
Read online, or download in secure PDF format
