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Papers from the CCI Conference on Communications 2006
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This e-book draws on papers presented at the 2006 Corporate Communication Institute Conference at Wroxton College, UK. The aim of the conference was to illuminate the interest in corporate communication as a strategic function in organizational success; explore the influence of globalization on the corporate communication profession; and to provide a forum for the exchange of ideas and information. The 6 papers chosen for the special issue reflect these objectives as they encompass a broad scope covering issues like corporate slogans in Greater China, the expression of Corporate Social Responsibility, and non-violent stakeholder protest in the Niger Delta.
Emerald Group Publishing Limited; February 2007
108 pages; ISBN 9781846633515
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108 pages; ISBN 9781846633515
Read online, or download in secure PDF format
