The Leading eBooks Store Online

for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, BlackBerry ...

New to

Learn more

European Business

European Business by Debra Johnson
Add to cart
US$ 78.95

Fully revised and updated, this new edition of an already well-established text is easy to use, engagingly written and contains a wealth of pedagogical features.

Exploring the European business environment; paying particular attention to the role of member states and how Europe interacts with the rest of the world, the authors examine what is unique about the European business environment – integration - how it has affected the strategy and behaviour of businesses with a European presence.

New to this edition is:

  • new material on the single European market, the single currency and related policy issues
  • issues not dealt with elsewhere such as the European consumer, entrepreneurship, sustainability and Europe’s relationship with emerging economies like China
  • an attractive new design and new pedagogical features, including numerous topical case studies to illustrate the themes explored, chapter objectives, discussion questions, boxed supporting information and extensive further reading and resources
  • a companion website to provide extra material for students and lecturers

European Business is an essential read for all students of international business.

Visit the Companion website at

Taylor and Francis; January 2007
481 pages; ISBN 9781134266043
Read online, or download in secure PDF format
Title: European Business
Author: Debra Johnson; Colin Turner
Buy, download and read European Business (eBook) by Debra Johnson; Colin Turner today!