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The Chasm Companion

The Chasm Companion by Paul Wiefels
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US$ 11.99

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.

HarperCollins; October 2009
349 pages; ISBN 9780061442285
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Title: The Chasm Companion
Author: Paul Wiefels
 
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ISBNs
0061844551
9780061442285
9780061442292
9780061442315
9780061844553
9780066620558