The Leading eBooks Store Online
for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, Sony Reader...
The Chasm Companion
US$ 11.99
(+ tax)
Preview (read now)
Add to my own site
Give this ebook to a friend
Add to my wishlist
Author's page
Publisher's page
Devices
- iPad
- PC
- e-readers with Adobe Digital Editions installed
- Mac
See the full list
Available Devices
X
This book is available for the following devices:
- iPad
- Windows
- Mac
- Sony Reader
- Cool-er Reader
- Nook
- Kobo Reader
- iRiver Story
File Formats
Download: secure PDF.
Permissions
Printing
Copy/Paste
Read Aloud
Printing
Copy/Paste
Read Aloud
In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.
Subject categories
ISBNs
0061844551
9780061442285
9780061442292
9780061442315
9780061844553
9780066620558