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Competitive Identity

The New Brand Management for Nations, Cities and Regions

Competitive Identity by Simon Anholt
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US$ 59.00
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Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

Palgrave Macmillan; November 2006
149 pages; ISBN 9780230627727
Read online, or download in secure PDF format
Title: Competitive Identity
Author: Simon Anholt
 
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