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Festival and Events Management

Festival and Events Management
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US$ 73.95
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.

With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management

Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
Taylor and Francis; June 2012
448 pages; ISBN 9781136403460
Read online, or download in secure EPUB or secure PDF format