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Branded Entertainment

Product Placement and Brand Strategy in the Entertainment Business

Branded Entertainment
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US$ 39.95
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Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film, to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; methods employed by different brands. Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.
Kogan Page; March 2007
276 pages; ISBN 9780749451431
Read online, or download in secure PDF format
ISBNs
0749451432
9780749449407
9780749451431