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This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.
This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management. less
Taylor and Francis; May 2012
168 pages; ISBN 9781136379734
Read online, or download in EPUB or secure PDF format
168 pages; ISBN 9781136379734
Read online, or download in EPUB or secure PDF format
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0080496423
9780080496429
9780750652247
9781136379697
9781136379734
9781136379741