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Relationship Marketing
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Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. less
Taylor & Francis; April 2012
264 pages; ISBN 9781136368950
Read online, or download in EPUB or secure PDF format
264 pages; ISBN 9781136368950
Read online, or download in EPUB or secure PDF format
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ISBNs
0080516041
9780080516042
9780750648394
9781136368912
9781136368950
9781136368967

