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'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions.Practical and down-to-earth, this guide discovers:
* who is your customer? market segments and groups
* how can you reach them effectively? the secrets of successful public relations
* new and traditional technologies; from direct mail to using the Internet to maximum advantage.
Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis. less
Taylor & Francis; May 2012
336 pages; ISBN 9781136398148
Read online, or download in EPUB or secure PDF format
336 pages; ISBN 9781136398148
Read online, or download in EPUB or secure PDF format
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0080508200
9780080508207
9780750649865
9781136398100
9781136398148
9781136398155