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Get Off Your Ass and Join the Revolution
The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In Punk Marketing , Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded “Punk Marketing”—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly. Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, “branded” entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing , there's a built-in plan to equip you with tools to make all this change work out just fine, thanks. Punk Marketing is the first shot—soon to be heard 'round the world—of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.
Richard Laermer is an authority in marketing and media—so he says—and a former magazine and newspaper reporter. The author of Full Frontal PR and trendSpotting and host of Unspun Radio, he is CEO of RLM pr—which practices that old-time gospel of punk. He has consulted for Comcast, Fujifilm, Consumer Reports, Time Inc., Discovery Health, E*Trade, and others. The cohost of the TLC series Taking Care of Business, Laermer speaks about trends for corporate groups. He lives in midtown New York, La Quinta, California, and many airplanes in between, with his spouse and, wistfully, no dog.
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- 20112008US$ 25.95322 pages