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The New Positioning: The Latest on the World's #1 Business Strategy

The New Positioning: The Latest on the World's #1 Business Strategy by Jack Trout
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In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

McGraw-Hill Education; May 1997
192 pages; ISBN 9780071369190
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Title: The New Positioning: The Latest on the World's #1 Business Strategy
Author: Jack Trout
 
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ISBNs
0071369198
9780070653283
9780071369190