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The Product Manager's Field Guide

Practical Tools, Exercises, and Resources for Improved Product Management

The Product Manager's Field Guide by Linda Gorchels
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US$ 29.95

The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.

McGraw-Hill Education; May 2003
240 pages; ISBN 9780071426237
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Title: The Product Manager's Field Guide
Author: Linda Gorchels
 
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