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Tangible Strategies for Intangible Assets

Tangible Strategies for Intangible Assets
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US$ 49.95
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Intangible assets such as brands, patents, and intellectual capital are the new measures of corporate wealth

But one can't manage what one can't measure. And while assigning accurate valuations is a stringent requirement under new FASB accounting guidelines, it is far from easy.This book explains the latest thinking and techniques in measuring and managing intangibles.

Innovative management disciplines like Balanced Scorecard are explained, while real-world examples from Amazon, eBay, and other firms demonstrate how companies are getting maximum advantage from all their intangible assets.

McGraw-Hill Education; November 2004
337 pages; ISBN 9780071454391
Read online, or download in secure PDF format