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Communicating Science

A Practical Guide

Communicating Science
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US$ 49.95
Have you new and interesting, or even outstanding, scientific results that you want to be recognized by your scientific colleagues, or be understood by the public? Or do you want to address decision makers to change their minds? Then, Laszlo's "Communicating Science" may be the book to consult. It has two main parts, corresponding to the type of communication task at hand: Addressing Peers and The General Public, plus a third briefer section on how to inform Decision-makers. Each of the main parts is subdivided into two sections, Guidelines and Genres, with entries arranged in alphabetical order. The Guidelines are devoted to entries such as acronyms, active or passive voice, body language, figures and captions, introduction, irony, and taking the floor. Within Genres, all possible media of communicating science are treated, e.g. the after-dinner speech, conference presentation, keynote lecture, magazine article, research proposal, and teleconference. Laszlo, a professional scientist, had a career embracing both academia and industrial consulting.
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG; May 2007
223 pages; ISBN 9783540319207
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ISBNs
3540319204
9783540319191
9783540319207