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The Adweek Copywriting Handbook
The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
John Wiley & Sons, Inc.; March 2007
362 pages; ISBN 9780470088807
Read online, or download in secure PDF format
362 pages; ISBN 9780470088807
Read online, or download in secure PDF format
