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Selling the Sea
An Inside Look at the Cruise Industry
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An insider's view of how the cruising business operates
Selling the Sea offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated Second Edition features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuilding and design. It also includes insightful interviews with today's captains, social directors, food and beverage managers, and cruise line executives who have hands-on experience at the day-to-day workings of a cruise ship.
John Wiley & Sons, Inc.; June 2007
354 pages; ISBN 9780470106815
Read online, or download in secure PDF format
354 pages; ISBN 9780470106815
Read online, or download in secure PDF format
