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Adland

A Global History of Advertising

Adland by Mark TUNGATE
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US$ 39.95
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Adland is a ground-breaking examination of modern advertising, from its origins in the 19th century, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media – podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Kogan Page; Read online
Title: Adland
Author: Mark TUNGATE
 
Excerpt
Adland is a ground-breaking examination of modern advertising, from its origins in the 19th century, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media – podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
  • News
Innovator's Toolkit: Adland and the power of failure - MarkLives.com
Mon, 10 Oct 2016 20:58:21 -0700
MarkLives.comInnovator's Toolkit: Adland and the power of failureMarkLives.comby Preetesh Sewraj (@iPreetesh) The power ...
Ad Exec: Is adland really cutthroat, or simply misunderstood? - MarkLives.com
Tue, 05 Jul 2016 20:28:29 -0700
MarkLives.comAd Exec: Is adland really cutthroat, or simply misunderstood?MarkLives.comby Tom Fels (@thomasfels) I was just out ...
Interview: Julia Anastasopoulos on building brand SuzelleDIY - MarkLives.com
Sun, 07 Aug 2016 20:28:55 -0700
MarkLives.comInterview: Julia Anastasopoulos on building brand SuzelleDIYMarkLives.comby Herman Manson (@marklives) Julia ...
ISBNs
074945217X
9780749452179

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