Taken for a Ride
Cars, Crisis, And A Company Once Called
Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.
429 pages; ISBN 9780061468230
Title: Taken for a Ride
Author: Bill Vlasic; Bradley A. Stertz
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