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Reconfiguring Public Relations
Ecology, Equity and Enterprise
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This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations.
Reconfiguring Public Relations reenergises thinking about diversity through equity and in terms of business enterprise and environmental sustainability. It makes the case for more equitable diversity strategies in an era of increasing globalisation and establishes their relevance to organisational identity and core values. The book clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios. less
Taylor and Francis; December 2011
192 pages; ISBN 9781134161102
Read online, or download in EPUB or secure PDF format
192 pages; ISBN 9781134161102
Read online, or download in EPUB or secure PDF format
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020395663X
9780203956632
9780415394086
9781134161102
9781134161119