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Public Relations Techniques That Work

Public Relations Techniques That Work
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US$ 16.95
This pocketbook offers advice on effective public relations. From the role of the PR officer to fees and costs and the effective use of PR in radio and television, the text details the "rules" and steps to be taken in order to develop successful media relations.
Thorogood Publishing; September 1999
154 pages; ISBN 9781854185754
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