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Issues and Strategies
Media Relations provides a practical and thorough introduction to working with the media. Jane Johnston explains how to approach media organisations, explaining practices and ideas - both tried and tested as well as new and innovative - and examines how you can best assist an organisation, group or individual in dealing effectively with the media.
Media Relations presents a range of examples, case studies, illustrations and templates, and balances these with a solid foundation of theory, media background and culture. It drills down into the different types of media, analysing their applications, strengths and weaknesses, and shows you how to target your message to the right media outlets, whether it is national television, community radio, celebrity magazines or an influential blog.
Successful media relations is about clever, creative communication and respectful, professional relationships based on sound, ethical practice. Media Relations shows you how to develop essential skills in working with the media.
'The depth and scope of this media communication book is excellent. The book provides a strong foundation for understanding the media industry and for delivering activities which can help build balanced coverage, and placement with audiences that matter.'