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The Secret Language of Leadership

How Leaders Inspire Action Through Narrative

The Secret Language of Leadership
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US$ 27.95
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The book introduces the concept of narrative intelligence—an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book’s lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents—anyone who is setting out to the change the world.
Wiley; January 2008
304 pages; ISBN 9781118047378
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