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How Toyota Became #1

Leadership Lessons from the World's Greatest Car Company

How Toyota Became #1 by David Magee
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US$ 12.99
Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But how did it pass Ford and GM to become the world?s largest auto manufacturer? And how does it continue to thrive while so many competitors are struggling and failing?

Journalist David Magee dug deeply into Toyota?s past and present, interviewing senior executives who rarely talk to the press, along with many other sources. The powerful lessons that he distills, especially about corporate culture, are valuable for managers in all industries.


Penguin Group US; November 2007
256 pages; ISBN 9781101216491
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Title: How Toyota Became #1
Author: David Magee
 
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ISBNs
142956637X
9781101216491
9781429566360
9781429566377
9781429566407
9781591842293