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Keep Your Donors
The Guide to Better Communications and Stronger Relationships
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Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors—and keeping them—for many years to come.
Wiley; February 2008
480 pages; ISBN 9781118044865
Read online, or download in EPUB or secure PDF format
480 pages; ISBN 9781118044865
Read online, or download in EPUB or secure PDF format
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047022441X
9780470080399
9780470224410
9780470652008
9781118044865