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Equality and diversity in marketing

Equality and diversity in marketing by Finola Kerrigan
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US$ 199.00
This e-book of Equal Opportunities International focuses on issues of equality and diversity in marketing. It is intended to explore a range of equality and diversity issues in marketing as well as to start a dialogue between research traditions in the field of equality and diversity and in marketing. The six papers included (two conceptual papers and four empirically based research papers) span a number of key issues relating to equality and diversity in marketing. The broad range of topics and contexts that are covered in the collection of papers illustrates the wide-ranging nature of this subject matter. Increasingly marketing academics are examining the interplay between the marketing function and issues around equality and diversity as we move away from a focus on marketing management to embrace the study of marketing ethics, critical marketing and anti-consumption.
Emerald Group Publishing Limited; November 2007
109 pages; ISBN 9781846636318
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Title: Equality and diversity in marketing
Author: Finola Kerrigan; Anja Schaefer
 
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