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The awarding of the 2012 Olympics to London will see an increasing interest in the phenomena of organising, managing and analysing the issues which surround mega-event sport tourism. This text will address these issues and using detailed case analysis of previous and future games, discuss how to maximise the success of managing tourism at these events. Olympic Tourism is a timely response to this international interest and will be an essential resource for those studying and teaching on sport, tourism and the Olympics.
256 pages; ISBN 9781136375675
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