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The Price is Wrong

Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing

The Price is Wrong by Sarah Maxwell
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Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.
Wiley; December 2007
258 pages; ISBN 9780470226193
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Title: The Price is Wrong
Author: Sarah Maxwell
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