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The secret to getting gifts and making donors feel like winners.Know the best approaches to people-centered fundraising. Understand the role of executive director, fundraisers, program managers, and volunteers in the win-win framework, the importance of listening, the case for a donor-centered approach, and the direct ways these concepts can be applied in a variety of fundraising settings. Includes numerous real-world examples taken from the author's own experience as chief philanthropy officer in nonprofits and as a leader in a well-known national nonprofit consulting company.
Thomas D. Wilson is the vice president and western regional manager for Campbell & Company. His career in fundraising spans more than 25 years and includes building successful campaigns from inception, reinvigorating stalled initiatives, and board/staff training.
Subject categories
- Academic > Sociology > Social pathology. Social and public welfare. Criminology > Protection, assistance and relief > Poor in cities. Slums
- Academic > Sociology > Social pathology. Social and public welfare. Criminology > Social service. Social work. Charity organization and practice
- Social Science > Volunteer Work
- Business > Nonprofit Organizations & Charities
ISBNs
0470233230
9780470128343
9780470233238