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Entertainment-Education and Social Change

History, Research, and Practice

Entertainment-Education and Social Change by Arvind Singhal
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US$ 78.95
Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations.


Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.
Taylor and Francis; December 2003
481 pages; ISBN 9781135624569
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Title: Entertainment-Education and Social Change
Author: Arvind Singhal; Michael J. Cody; Everett M. Rogers; Miguel Sabido
 
Buy, download and read Entertainment-Education and Social Change (eBook) by Arvind Singhal; Michael J. Cody; Everett M. Rogers; Miguel Sabido today!
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ISBNs
1410609596
9780805845525
9781135624552
9781135624569
9781410609595