The Leading eBooks Store Online 3,972,089 members ⚫ 1,310,169 ebooks

New to

Learn more

Sustainable Innovation and Entrepreneurship

Sustainable Innovation and Entrepreneurship by R. Wüstenhagen
Buy this eBook
US$ 40.00
(If any tax is payable it will be calculated and shown at checkout.)
In recent years our understanding of corporate sustainability has moved from exploitation to exploration, from corporate environmental management to sustainable entrepreneurship, and from efficiency to innovation. Yet current trends indicate the need for radical innovation via entrepreneurial start-ups or new ventures within existing corporations despite difficulties with the financing and marketing of such efforts. Presenting both conceptual and empirical research, this fascinating book addresses how we can combine environmental and social sustainability with economic sustainability in order to produce innovative new business models. The international cast of contributors addresses the wide range of issues in the balance between growth and environmental concerns. The first five chapters discuss various aspects of sustainable entrepreneurship. This is followed by two chapters that look at innovation within existing firms. Innovation is not successful until it finds a customer, so the two chapters that follow delve into the marketing aspects of business-to-consumer and business-to-business settings.
Edward Elgar Publishing; April 2008
340 pages; ISBN 9781848441552
Read online, or download in secure PDF format
Title: Sustainable Innovation and Entrepreneurship
Author: R. Wüstenhagen; J. Hamschmidt; S. Sharma