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The Anatomy of Buzz Revisited

Real-life lessons in Word-of-Mouth Marketing

The Anatomy of Buzz Revisited by Emanuel Rosen
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A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world

With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.

Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to:

* Generate genuine buzz both online and off.

* Encourage people to talk about your products and services—and help spread the word among their friends, colleagues, and communities.

* Adapt traditional word-of-mouth strategies in today’s era of Facebook, YouTube, and consumer-generated media.

Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in today’s message-cluttered world.
The Crown Publishing Group; February 2009
320 pages; ISBN 9780385528337
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Title: The Anatomy of Buzz Revisited
Author: Emanuel Rosen
 
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がマーケターを駆逐する!?1ミリも盛れない時代のサバイバル戦略とは - ダイヤモンド・オンライン
Tue, 05 Jul 2016 12:51:40 -0700
がマーケターを駆逐する!?1ミリも盛れない時代のサバイバル戦略とはダイヤモンド・オンライン挑発的な邦題に負けないくらいの大胆な宣言ではじまる異色のビジネス書『ウソはバレる』。いったいなぜ、モノやサービスを「売るための戦略」は通用しなくなってきたのか。もし本
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ISBNs
0385528337
9780385526326
9780385528337