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Papers from the CCI Conference on Corporate Communication 2007

Papers from the CCI Conference on Corporate Communication 2007 by Michael B. Goodman
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US$ 199.00
This e-book presents papers from the from the 2007 CCI Conference on Corporate Communication. The annual CCI Conference provides an opportunity for corporate communicators to develop professionally and to bring value to their companies.  It is also an opportunity for scholars to share their knowledge and research. The papers published in this e-book cover topics such as the global approach to corporate and brand marketing, the “glocalization” of advertising in the People’s Republic of China, corporate intranet editing, and corporate communication strategy in developing world settings.
Emerald Group Publishing Limited; February 2008
126 pages; ISBN 9781846637735
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Title: Papers from the CCI Conference on Corporate Communication 2007
Author: Michael B. Goodman
 
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