for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, BlackBerry ...

New to

Learn more

Museum Marketing and Strategy

Designing Missions, Building Audiences, Generating Revenue and Resources

Museum Marketing and Strategy by Neil G. Kotler
Add to cart
US$ 72.00
(If any tax is payable it will be calculated and shown at checkout.)
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to
  • Define the exchange process between a museum's offerings and consumer value
  • Differentiate a museum and communicate its unique value in a competitive marketplace
  • Find, create, and retain consumers and convert visitors to members and members to volunteers and donors
  • Plan strategically and maximize marketing's value
  • Achieve financial stability
  • Develop a consumer-centered museum
Wiley; July 2008
545 pages; ISBN 9780470370391
Read online, or download in secure PDF format
Title: Museum Marketing and Strategy
Author: Neil G. Kotler; Philip Kotler; Wendy I. Kotler
Buy, download and read Museum Marketing and Strategy (eBook) by Neil G. Kotler; Philip Kotler; Wendy I. Kotler today!