Museum Marketing and Strategy
Designing Missions, Building Audiences, Generating Revenue and Resources
Neil G. Kotler is the president of Kotler Museum and Cultural Marketing Consultants, Arlington, Virginia, and a former museum professional at the Smithsonian Institution.
Philip Kotler is?the S.C. Johnson & Son Professor of International Marketing at Northwestern University's Kellogg School of Management in Evanston, Illinois.
Wendy I. Kotler is an educator and museum consultant of long-standing. She is vice president of Kotler Museum and Cultural Marketing Consultants.
545 pages; ISBN 9780470370391
, or download in
Title: Museum Marketing and Strategy
Author: Neil G. Kotler; Philip Kotler; Wendy I. Kotler